How to Build a Massive Email List Using Facebook Ads - and Four Reasons to Get Started ASAP
With organic reach on the outs for Facebook, you may be wondering if using Facebook to raise awareness or spread the news about your product or business is worth your time. The answer is yes! Facebook is still very popular worldwide, and while organic reach is not as powerful as it used to be, Facebook is still an essential tool you can use to reach your desired audience. Building an email list with Facebook is key to growing your audience.
First thing’s first: what exactly is an email list?
An email list is a collection of emails that your business can use to send promotional content or information about your business. These individuals have consented to hear about your business and are likely to buy in in some way. Correctly cultivated, this list is essentially a list of current and future customers.
Now that you know what an email list is, how do you use Facebook to build an email list?
1. Make sure your Facebook page has been optimized:
That sounds like a lot of buzzwords, but what does it actually mean? It’s more straightforward than it sounds. Optimizing your page just means you need to go through it to make sure, wherever possible, you’re directing users to sign up for your email list. You can include links in your header image and about page to ensure users can quickly sign up and start hearing your news. You can even create a custom header photo that informs your page visitors of your email newsletter/ list!
2. Promote Facebook Ad:
If you’re having trouble attracting new users to sign up for your email list, you can always try promoting a Facebook Ad or boosting a post. Sometimes it helps just to make sure your ad is getting in front of enough people.
3. Facebook Look Alike Audience Feature:
This feature will allow you to take your current audience and extrapolate similar users who are predisposed to be interested in your product based on your current audience demographics. This is a powerful feature, not one to be overlooked! Facebook takes the hard work out of finding people who may be interested in your product.
4. Run contests:
Who doesn’t love winning? That’s why a contest is a GREAT way to accumulate email addresses. Offer a month free on a subscription or half off a product for the entry cost of an email address. Your visitors will be eager to enter and surrender their email addresses for you to use in your email marketing campaigns and newsletters. Not only is this a great way to build your email list with Facebook, but it is also a great way to keep your social media audience engaged and active on your page by requesting their participation in your contest.
5. Provide educational materials:
This is a great way to get a lot of email addresses. Just like winning, people like to learn new things! And they’re willing to pay an email address for it. If you have any area of expertise or educational materials to share, you can offer these to your visitors in exchange for an email. This could be an e-book, a webinar, a video, or anything that provides value to your audience and would get them to relinquish an email address to learn what you have to share.
5. Make it Easy for Users to Join:
More than ever, people are accessing social media on their phones, tablets or other on-the-go mobile devices. You’ll want to make it easy for your audience to buy in from wherever they are. Allow sign-ups through text and email to ensure you recruit all interested parties!
So, now that you know how to build your Facebook email list, here are five reasons you’ll want to get started as soon as possible.
A) Email has a high conversion rate: Emails increase sales. Once you get a user’s email address, you can retarget them repeatedly with new and relevant products or information they may be interested in. Email allows you more longevity in your communications with customers.
B) You’re in control: While social media is an invaluable tool for growing your email list and reaching new customers, your business is at the mercy of the algorithms and whims of Facebook and other platforms’ product changes and updates. Companies relying entirely on their organic reach had to adjust and develop new strategies to reach customers. With email, you’re in control of the communications.
C) Email leads are HOT leads: Do you often give your email to companies you just feel meh about? - No way! Nowadays, to give out your email willy-nilly is resigning your email inbox to promotional email after promotional email with no end in sight. That means if customers give you their email, they are serious about wanting to engage with you and your business.
D) Being seen: There’s a much bigger likelihood that someone will actually engage with your message in their email inbox, rather than a message in the sea of messages they see on social media or online. It is so easy to scroll past a message that doesn’t immediately catch our eye, where chances are, if you’re sending emails, your recipient will at least click on your message.
We can’t understate the value of email communications, but building a comprehensive list and growing that list is much easier said than done. That’s why Facebook is an invaluable tool for growing your list and reaching new customers and leads every day.