Strategy Development

No brand, product, industry, or campaign is the same. We work with you to ensure you reach your goals and we measure the effectiveness of our campaign against those goals with meaningful KPIs.

 

Whether your conversion is a purchase, a lead generation form, a product or a PDF download, we can track, report on, and optimize the campaign to deliver on those objectives. It's not the 1960s anymore - we know when advertising works!

 

If you don't have a hard conversion on your site, and your main objective is to increase the awareness of your brand against your target audience, we can do that too! We use Google's Brand Lift surveys to understand the impact our campaign has had on the awareness of your brand.

Keyword Research, Content & Ad Creatives

We deliver more than just a list of words! We’ve gathered some information on your products, ICP, industry, competition, and more. With some of the most sophisticated tools at our disposal we are able to uncover which keywords will perform the best for your campaign and determine exactly which terms and phrases your customers are searching for.

We believe that the very core of engaging, traffic-generating content is a deep and critical understanding of website's business model, products and services, categories that might be more valuable for you etc.

You can expect us to do our due diligence and thorough research to get you a list of the most relevant keywords that would make a solid basis of the advertising campaign.

We are always there to adjust to your business changes and new directions that you are to go. 

Competitive Analysis 

Keep your friends close, but enemies closer. Knowing how to identify your competitors is an important step in your overall advertising campaign. The proper analysis will help you get a better "big picture" view of what strategies to use to overcome your competitors.

 

Not only you will know the latest trends of the markets, but always be at the frontier of the industry. Our analytical tools will collect, process and present only the necessary information that is vital for your business growth. 

Account Audit

You need a comprehensive digital customer acquisition strategy using the insights generated from our in-depth research, grounded in proven consumer behavior and marketing fundamentals. We are here to provide you with a comprehensive PPC/Google Ads strategy outlining our recommended techniques for reaching your audience and rolling out a campaign that delivers on your digital objectives and goals.

 

PPC or SMM Account Audit is a specific type of report that includes a list of issues and recommendations based on multiple criteria, such as technical structure, on-page, usability and user experience.

 

We provide comprehensive audits that cover both contextual and structural components that affect your accounts performance and visibility.

 

At the end of the day, you get a report that calls to action and has a list of efforts associated with each recommendation.