Effective SEO Campaign Management
What is an SEO Campaign?
It stands for itself that search engine optimization (SEO) cannot be shrugged under a rug when it comes to your overall digital marketing strategy.
Before designing an effective strategy to boost your website's overall performance, you need to come up with an effective SEO marketing plan for each of the web pages, then create content that will attract external backlinks and will complement the site’s framework, drive the right audience and engagement.
The structure of every SEO campaign would very much depend on the nature of website and what you're looking to accomplish with it. That is why no two SEO campaigns are designed on the same principles and can’t be successful with a one-size-fits-all approach.
This short guide will help you get a better understanding on how to get started on your website's SEO campaign and some of it's most important components that you should pay attention to. It is also important to note that SEO campaigns require to be consistently managed and maintained to perform at their best.
Before launching an SEO campaign, you need to be mindful of the industry you’re working in and analyze the recent trends in marketing and technology. After that, you will have to come up with an effective SEO plan that serves a long-term purpose.
Every SEO campaign strategy needs to be resonant with effective keyword research, SEO audits, off-page optimization (backlink building), on-page SEO, and of course content creation. The purpose of these components is to work in unison to enhance the overall search engine rankings and improve the authority of a website.
1. Analyzing the Setup of Your Website
The first step to effective SEO campaigning is to decide the overall architecture and interface of your website. How does your site show up on Google or any other search engine? The idea behind good SEO is to attract inbound traffic to your website and as a consequence help you grow your business.
You can submit the sitemap of your website to Google Search Console. This allows Google to speed up the indexing of your site in the search result display pages and can help you determine the performance of your business.
The first step is to detect if there are any major problems with your website that are hindering its search engine rankings, therefore negatively impacting the performance of the SEO campaign you’re planning on launching. Don’t forget to make sure that your website functions optimally across all kinds of platforms, and is easily and readily accessible on much smaller screens, such as smartphones and tablets. It should be able to operate smoothly on both desktop and mobile gadgets and load fast so users don’t have to wait any longer than they should. Moreover, keep in mind that you need to have an SSL certificate that provides authentication for your website and allows an encrypted connection.
2. Website Audit Checklist
After you have reviewed the current status of your website, the next step is to determine the SEO health of your site by executing an SEO audit and getting an audit report. An SEO audit can be of great help to help you boost your Google rankings in a matter of no time. However, if you performed an SEO audit not a long time ago, then you might not need to implement this step before launching your SEO campaign. Just like a normal audit, a technical site audit for checking SEO healthiness is also recommended to be performed from time to time.
An SEO audit aims to provide you with the meta-view aspect of the site from an enlightened SEO perspective. This allows you to monitor and keep track of the site’s rankings, the efficacy of its backlink profile, and the quality of the content it contains. All these factors play a vital role when it comes to affecting the search performance of your website.
To perform an SEO audit successfully, you need to review the technical SEO infrastructure of your website before launching a campaign. Examine the URL framework of your website and make sure that the URLs linked to your site are all SEO-friendly. Similar to the previous step, analyze the framework of your website and determine if it follows the recommended hierarchical structure for technical sites or not.
After that, you need to examine how the canonical URLs of the website are laid out and make sure your SEO settings are free from any indexing errors. Lastly, analyze your XML sitemap and make sure it is maximized to ensure favorable results. By ensuring that your SEO audit was successful and effective, you are enabling your SEO campaign strategy to attract organic search traffic to your page.
3. Deciding on your SEO campaign goals
As discussed in the initiating step, an on-going SEO is quite different from an established and working campaign. That is because an SEO campaign that is still in the process of developing comes with a set of measurable goals and objectives for a website. Before you decide to launch an SEO campaign for your website, ask yourself what you exactly want to achieve with it for your business. Is it business growth, increased search rankings, or both?
This step is all about helping you find your purpose behind launching an SEO campaign for your business. The most common reason which SEO marketers have given is the need to increase visibility on Google by using specific keywords in your content that is guaranteed to increase your overall site performance.
Even if your website doesn’t have a considerable presence on the platform yet, improving the rankings of current pages can help your website pick up speed in the department of Google search visibility. And a greater Google search visibility means more people have the chance of coming across your page or website.
You can also promote your website on social media platforms such as Twitter and Instagram through advertisements and careful branding to boost search engine rankings by racking up on backlink traffic. Moreover, make sure to be mindful of the popular marketing trends relating to the content and nature of your website.
This will allow your business to remain up to date with its competitors in the market. Relevance is very important to keep in mind if you want to guarantee that your SEO career will be a success. The steps you take and the tools you choose to implement need to be coherent with the overall goals and objectives of your SEO action plan.
4. Performing topic and optimal keyword research
After you’ve successfully performed the previous steps, it’s time for one of the most pivotal steps that can benefit the most from intelligent SEO campaigning. This step involves performing the right kind of topic and keyword research for your website. Once you’ve set the goals for your website, it is important to take into account the importance of using the right keywords to improve the overall performance of your business.
But how can a word mean so much for an SEO campaign? A word can either make or break your overall SEO campaign strategy. That is why it is so important to consider the popular trends in digital marketing and SEO campaigning before you set out to launch a campaign of your own.
The right keyword is essential to help your site reach a larger audience. Most people don’t have the time or awareness of certain topics when they sit down to type on a search engine. That is why it is crucial to include keywords that are simple and readily accessible to most people. Keywords are the reason people are attracted to a website and the easier and more comprehensible information a website contains, it has a higher chance of advancing to the popular search rankings on the first page.
However, there are a couple of things to note down before conducting SEO keyword research. First of all, it is a good idea to be aware of the competition levels in the industry to which the website pertains to. For example, if the website is about astrology then the designers of its content should explore the popular keywords and topics in that area currently.
Knowing specific keywords can benefit your SEO campaign to a great extent. This allows your website to achieve higher rankings realistically and sustainably.
5. Monitoring SEO performance to ensure sustainability
Apart from following all the previously mentioned steps and publishing high-quality content to your website, you need to make sure that your SEO campaign is managed in a smart way. To make sure your business or website has any opportunities of advancing to the top ranking positions, you need to consistently monitor the efficacy of your website from all perspectives. Examine the existing material on your website constantly and try to make it even better than before.
Include well-researched content that is high-quality so that your website is able to retain and sustain traffic coming toward it. Moreover, make sure to utilize techniques to manage on-page optimization and off-page optimization on your website.
SEO-friendly content has a substantially higher chance of attracting a wider range of audiences to your website thus increasing the overall ranking and performance of your site. Promoting content internally and externally has a higher chance of promotion on search engines too.
Keep track of your current ranking position in Google search, the number of visits to your website each day, the amount of off-page optimization, social promotion, and bounce rate generated by your site. This information can be easily accessed through Google Search Console.
Just with any other tool, the outcome generated with the use of SEO campaigning will make itself manifest in a matter of six months or so. However, it might take a little longer for the content which is relatively newer on the platform. That is why it is recommended to stay proactive when it comes to checking and monitoring the performance of your website every month based on ranking position in Google.
Observe what steps have worked in your website’s favor and helped it increase its ranking position. With that being said, keep observing how your page reacts to certain changes you make to it and keep the ones that have garnered positive results for you.