Google Ads vs. Facebook Ads: Which is Better For Your Business?
For most things in life, there is no single one size fits all solution and the debate between Google ads and Facebook ads is no exception! There is no one clear answer. You could easily choose to sign on to both and reap the unique rewards of each.
But we know that pursuing both avenues costs time and money (that you may not have). And you may not even benefit from trying your hand at both of these.
So we’re here to help you choose the one that’s right for your business.
If you’ve made it to this article you’re probably vaguely familiar with the concept of content marketing. But what is content marketing? And how does it differ from regular marketing?
Let's start with regular old marketing.
Marketing is defined as “the action or business of promoting and selling products or services, including market research and advertising.”
Content marketing relies heavily on content to sell a product or service. What do we mean by that? Well, think about the content from your favorite company or service.
Why is it your favorite?
Is it just because you like or buy the product or service it sells? Or is it the way they communicate? The content that they create, how they engage with their audiences? Chances are if you’re like most people, it is the story/communication behind the product or service that grabs your attention. Then, once they have your attention, they can start selling to you.
COVID-19 brought with it a lot of changes: wearing masks in public, eating outdoors, remote work, and thousands of other things (we’d keep you here all day if we tried to name them all). To say that the world has changed a lot in the past year would be understating things a bit.
If you’re reading this article, though, you’re probably most interested in the massive uptick in online shopping that experts predict is here to stay. With more and more consumers doing their shopping far away from brick and mortar locations you’ll want to make sure your website is well equipped to handle the online traffic you receive! We’re here to help.
You’ve got enough on your mind when it comes to your business: whether you’re starting a new one, expanding an existing one, or even just promoting that side-hustle, the last thing you want to think about is designing a website for your new venture. But, you also know that having a good website to show off who you are is of the utmost importance.
But there are so many different web designers! Are you supposed to just sift through the Google results page and pick one at random? Play eenie meenie miney mo? Flip a coin and call it heads or tails? How can you find one that suits your unique and specific needs? Or make sure that the final product will appeal to your customers, clients, or patrons?
People search everything on Google and usually consider the first few options appearing in the SERP (Search Engine Results Pages). Generally, people go for the organic search results instead of the advertisements appearing at the top.
But we all know that SEO is a complicated and time-consuming task that requires a lot of expertise. That’s the reason why many businesses are putting resources in outsourcing SEO services to grow their business without any exertion or struggle.
We all very well know that Google thrives because of organic results. If people stop indexing their websites in Google and move to another search engine, then soon it will run out of results to show to its users.
And people at Google are smart enough to know that, which is why they will never let PPC kill the organic results in SERPs. That being said, for some searches, you might not see much increase in organic website traffic because of ads. Why is that? Let’s try to figure it out.
Thеrе’ѕ a hаndful оf search terms thаt come intо уоur hеаd thе moment you think of уоur buѕinеѕѕ аnd уоur wеbѕitе. If you could оnlу ѕоmеhоw rаnk at thе tор оf Google’s search rеѕultѕ for thеѕе keywords – уоur rеvеnuе and viѕitоr count wоuld multiрlу оvеrnight.
Thе problem: Yоur соmреtitiоn hаѕ known аbоut thеѕе keywords fоr a lоng timе аnd аrе far аhеаd of уоu in mаnу оf thе rаnkingѕ. Whаt уоu nееd right nоw iѕ not a dеер wаllеt, but a smart ѕоlutiоn – proper kеуwоrd rеѕеаrсh. Cеrtаinlу, the terms thаt immediately ѕрring to mind for уоu аnd your соmреtitоrѕ аrе likеlу tо be рrоduсtivе. But, when it comes tо search еnginеѕ like Gооglе, there iѕ a better аnd more аffоrdаblе wау tо gеnеrаtе fаr more оf thеm, аnd аbоvе all, tо аttrасt ѕignifiсаntlу more rеlеvаnt visitors for уоur tорiс.
Kеуwоrd research is раrt оf SEO (ѕеаrсh еnginе орtimizаtiоn). It’ѕ thе work ѕоmеоnе dоеѕ tо соmе uр with an еxtеnѕivе list оf keywords for whiсh оnе wоuld like a wеbѕitе to rank. Tо obtain such a list, website owners nееd tо dig intо thеir dеѕirеd audience аnd search еnginеѕ: Whiсh ѕеаrсh tеrmѕ dо people type into Google whеn looking for thеir рrоduсtѕ, ѕеrviсе, business or type оf organization? And whаt dо they expect tо find? With this liѕt, website оwnеrѕ саn сrеаtе content оn their ѕitе that will аttrасt mоrе, high-quаlitу traffic. Kеуwоrd research iѕ never finished: rереаting it regularly iѕ еѕѕеntiаl to ѕtау uр-tо-dаtе!
From website ranking report, it’s more imроrtаnt than ever tо understand thе tор-tiеr ranking fасtоrѕ thаt will land уоur wеbѕitе on раgе оnе. Backlinks continue to be оnе оf the mоѕt vital wауѕ ѕеаrсh еnginеѕ rаnk a website, but it can be diffiсult to undеrѕtаnd hоw it all works. If уоu want tо increase уоur ѕеаrсh engine rаnkingѕ, thеrе is this bеѕt ѕеаrсh еnginе орtimizаtiоn technique thаt уоu need tо uѕе: bасklinkѕ.
Bасklinkѕ are linkѕ on external wеbѕitеѕ thаt link bасk to yours. You might also knоw them аѕ “inbоund linkѕ” or “incoming links”. Evеrу backlink асtѕ аѕ a “vоtе of соnfidеnсе” frоm thе referring ѕitе. If thеу’rе linking tо уоu, thеу’rе ѕhоwing thаt your соntеnt iѕ trustworthy аnd will inсrеаѕе уоur rankings. Sо, gеtting bасklinkѕ iѕ the mоѕt imроrtаnt ѕеаrсh еnginе орtimizаtiоn fасtоr you ѕhоuld focus on for your wеbѕitе.
A website with quick page load time is more likely to grab the attention of the users. Page speed has always been the center of focus of the majority of the SEO experts and is considered a crucial part of the overall optimization of any site. As more companies are becoming digital, the shifting to the online operation needs them to put exert their efforts in optimization to stand out in the competitive environment.
Page speed is usually confused with the overall site speed, which is actually the speed of a sample page that is viewed on any particular site. It has always been a complex subject to tackle and tends to be quite technical. The page speed can be evaluated by different metrics and can be optimized by using the best practices.
To answer any question of uncertainty bothering you as a business owner on whether SEO remains or maintain possibilities to be a viable marketing strategy in 2020, or whether it is necessary to invest your hard-earned money on SEO, this article provides details on the significance of investing in SEO.
On-site SEO is the foundational process for search engine optimization. Effective On-site SEO will help you pursue Off-site SEO. On-site (On-page) optimization takes place within your website. It is everything you do exclusively to your website for top rank on a search engine. On-site SEO entails optimizing all the features on a webpage for a target keyword.
Off-site SEO allows you to optimize your links on other search results. Your content is written with a hyperlink from other reliable websites with Off-site SEO. With these, you insert the keywords into your content to make the top list on any search engine. With On-site SEO, content writers can optimize their webpage with all the HTML tags (titles, meta, and header), headlines, images, and content to fit into what the target keywords. It helps your content and webpage gain visibility and search engine friendly.
Over the past few years especially in the last quarter of 2019, the first and second quarter of 2020, SEO has become one of the most recognized aspect of digital marketing, as an overwhelming percentage of marketers and top team leaders affirmed that SEO is a crucial strategy that helps organizations stay visible and saddle through the uncertainty as an effect of COVID-19 mitigation efforts.
Findings from a recent survey¹ conducted by Conductor (which was via a Search Engine Journal) revealed that 63% of marketers affirmed that SEO will become more important in scaling businesses as the global economy continues to grapple with Covid-19. Findings from the same study¹ also revealed that, 86% of the sampled population (marketers) acknowledged that organizations will find it more difficult to reach their goals in 2020 and post COVID. These findings further reinforce how investing in SEO will be a useful countermeasure for most organizations.
One thing most bloggers have in common is the desire to get new contents on their website ranked as fast as possible. Since most search engine users tend to click on contents on the first two or three pages of search results, it is therefore, imperative that you learn the act of getting your contents ranked on Google and other search engines.
Getting new contents ranked faster on search engines is very achievable if you practice the tricks shared in this article. In today's post we will review 10 simple yet effective tips to get new contents on your website rank faster on search engines like Google, Pinterest amongst others in a short period of time.
If you are new to the digital marketing industry, "SEO Content" should be a term you are already used to by now, and that is because "SEO Content" is a key aspect of digital marketing that every digital expert should understand in 2020. Regularly creating contents is an important factor of getting ranked on Google.
However, getting ranked is not all about creating contents, it is about creating performing contents that have the potential of boosting your site's visibility and engagement. Not all contents are relevant because not all contents are searched for, as a matter of fact, findings from a recent survey by Ahrefs revealed that over 90% of contents get no organic traffic from Google and that is really on the high side. This however, only further reinforces the importance of creating high performing contents so as to get organic traffic.
So, while creating contents is important, creating contents that work is even more important because it generates new traffic and boosts visibility as well as engagements. In today's post we will be reviewing an interesting aspect of SEO optimization, which is; how to detect and most importantly how to improve low quality contents on your website. But first, let's briefly review why content is indispensable in SEO in 2020.
Amazon and Google have been public adversaries for more than two decades now. If that does not give credence to the acuteness of their long-standing rivalry then we do not know what else will. Amazon.com, Inc. and Google comprise of the Big Five companies in the U.S. information technology industry, along with Apple, Microsoft and Facebook. But what makes the discord between these two companies so unique?
Google was founded just four years after Amazon and both companies eventuated with the intention to restructure and revolutionize the way humankind worked with modern technology. It was not long after that the both companies went head to head for being at the helm of the world's greatest informational technology organization. Google specializes in internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software and hardware.
As far as Amazon is concerned, its main areas of service constitute of ecommerce, cloud computing, digital streaming and artificial intelligence. Amazon is without a doubt the world's largest online marketplace, with an estimated revenue of US$280.522 billion (2019). It is also considered the largest internet company by revenue in the entire world.
The internet is not an unbiased arena after all. This is especially an acute subject when it comes to business owners doing online business. After experiencing a critical and excruciating reverse of fortune for economies and businesses all over the world in 2020, entrepreneurs have taken a leap of faith for the year 2021 and kick-started their business proceedings on an optimistic and reassuring note.
In 2020, we witnessed the transformation of a surge of businesses from a more traditional and long-established medium to a more new-fangled and experimental online space. Initially, business owners came across unforeseeable financial predicaments regarding the entire matter of metamorphosing their respective ventures on such a short notice.
If 2020 was the year of establishing and integrating online businesses into a more secure cyber space, 2021 inevitably becomes the year of expansion for commercial operations via an online medium. However, in order to undertake this feat and dive straight into the realm of cyberspace, business owners require a credible and effective marketing strategy to inaugurate their businesses with the help of the internet. This is where entrepreneurs need the assistance of SEO to kick off their online operations, or Search Engine Optimization, which is a pivotal tool used to increase the quantity and quality of traffic that comes to their business' official website through organic search engine results.
There are three things necessary for you to reach the top of SERPs, and these three things include Link building, social media presence, and on-page optimization. We all know that the main goal in the digital world is to be visible.
SEO experts make all the efforts in order to get the client’s website to shine among the rest and also be in top search results. To be honest, there is no one who doesn’t want to rank on top in SERPs, related to the relevant industry.
It is a fact that there is no specific recipe to achieve SEO success. However, Link Building has been the center of most of the SEO success stories. The Link Building follows almost the same basic scenario every time.
A perfect website is created, for its presentation and support. Then the procedure starts, competition is studied, keywords are searched, and the most relevant SERPs are selected. Additional content is added, and a whole new concept is created. And a structured inventory of content, that is unique and high in quality. All of these things are considered carefully in order to create a natural inbound links profile.
The search engine optimization (SEO) tool cannot be shrugged under a rug when it comes to the department of digital marketing. What SEO does is that it uses the latest marketing instruments to enhance a site’s overall stats and tendency to make its appearance in the highest rankings of a search engine.
By doing so, the site is able to garner a considerable amount of visibility chances leading a great number of audiences and potential customers to it. Among the world’s most popular search engines, we have our beloved Google, Firefox, Yahoo, and Bing which can all benefit from the employment of these SEO techniques and therefore, increase traffic to your website.
However, before designing an effective strategy to boost the overall performance of your website, you need to come up with a compelling SEO marketing campaign for your page to create content that attracts the most backlinks and complements the site’s framework to attract a larger audience and engagement.
Mobile phones are the future, they are here to stay for several beneficial reasons; from connecting people to branding a product, mobile phones are handy, make everything easily accessible and garner potential viewers to your content.
Therefore, due to all these reasons, it is no surprise that when it comes to gathering and inviting traffic to your website, mobile phones play a major role. Anyone owning a website is well aware of that fact. That's why people are switching to mobile SEO in hopes of bringing in potential traffic, why? Because more viewers mean more sales!