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Organic Curated Backlinks:

Building Strategies, Examples, and Best Practices That Work in 2024




Backlinks play a pivotal role in determining a website's visibility and authority. Among various strategies, acquiring curated backlinks organically stands out as a powerful yet challenging endeavor. We'll try to look into the strategies, examples, and best practices for organically acquiring these type of backlinks, backed by publicly available data and statistics. On top of that we'll talk about other kinds of links that could help you diversify your acquisition efforts.

Understanding the Basics


Before diving into strategies, it's crucial to understand what curated backlinks are. Curated backlinks are links that are voluntarily placed by other websites, usually because they find your content valuable and relevant to their audience. Unlike paid or spammy backlinks, curated backlinks are genuine endorsements of your content's quality and usefulness.

Why Organic Curated Backlinks Matter


Organic curated backlinks are highly valued by search engines like Google because they reflect genuine interest and trust from other websites. They contribute significantly to your website's authority and rankings in search engine results pages (SERPs). According to a study by Moz, backlinks are one of the top three ranking factors for Google.

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Strategies for Organic Backlink Building

  • Create High-Quality Content: The cornerstone of organic backlink building is creating content that is informative, engaging, and valuable to your target audience. This could be in the form of in-depth guides, research reports, case studies, infographics, or videos. 

  • Outreach and Relationship Building: Build relationships with other website owners, bloggers, influencers, and industry experts in your niche. Engage with them on social media, comment on their posts, and share their content. Over time, they may naturally link to your content if they find it relevant and helpful.

  • Guest Blogging: Write high-quality guest posts for reputable websites in your industry. This not only helps you reach a wider audience but also earns you valuable backlinks from authoritative sources.

  • HARO (Help a Reporter Out): Sign up for platforms like HARO where journalists and reporters seek expert opinions and quotes for their articles. By providing valuable insights, you can earn backlinks from reputable news websites.

  • Participate in Online Communities: Join forums, discussion boards, and online communities relevant to your industry. Contribute valuable insights, answer questions, and share your expertise. This can lead to organic backlinks as other members reference your content.

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Let's delve deeper into link acquisition strategies

Foundational Backlinks


Foundational backlinks are fundamental links that establish your website's credibility and authority. These links often come from high-quality directories, social media platforms, and industry-specific platforms. Here are some strategies to acquire foundational backlinks:

  • Submit your website to reputable online directories such as Yelp, Yellow Pages, and Google My Business. These directories not only provide backlinks but also improve your local SEO presence.

  • Create and optimize social media profiles on platforms like Facebook, Twitter, LinkedIn, and Instagram. Share your content regularly and engage with your audience to attract organic backlinks from social shares.

  • Participate in local events, sponsorships, and community initiatives. These activities can lead to mentions and backlinks from event organizers, sponsors, and participants.

Forum Backlinks


Forums are online communities where people discuss various topics and share information. Acquiring backlinks from forums can be valuable if done correctly. Here's how to build forum backlinks without stressing too much:

  • Identify active forums related to your industry or niche. Use tools like Google search, Reddit, Quora, and niche-specific forums to find relevant discussions.

  • Participate in forum discussions by providing valuable insights, answering questions, and sharing your expertise. Avoid spammy or promotional behavior as it can lead to penalties.

  • Include your website link in your forum profile or signature. Ensure that your contributions are genuine and add value to the conversation to attract organic backlinks from other forum members.

  • Monitor forum threads where your content or expertise is referenced. Reach out to thread creators or moderators to suggest including a link to your relevant content.

Tiered Backlinks


Tiered backlinks involve creating a hierarchical structure of backlinks to strengthen your website's link profile. This strategy includes building backlinks to your backlinks, known as tiered linking. To get them organically:

  • Start with creating high-quality content on your website that attracts natural backlinks. This serves as your primary tier or tier 1 backlinks.

  • Identify reputable websites, blogs, and platforms related to your industry where you can guest post or contribute content. These guest posts serve as tier 2 backlinks pointing to your tier 1 content.

  • Promote your guest posts and content on social media, forums, and online communities to attract additional tier 3 backlinks from organic shares and mentions.

  • Monitor the performance of your tiered backlinks using SEO tools (Free Ahrefs Tools are here to help you). Adjust your strategy based on the impact of each tier on your website's rankings and authority.

Contextual Backlinks


Contextual backlinks are links embedded within relevant and meaningful content. These backlinks carry more weight in search engine algorithms because they are naturally integrated into the context of the content. Here's how to acquire such links:

  • Create comprehensive and informative content that addresses specific topics (I know, it all comes down to content), questions, or challenges within your industry. This content should be valuable enough for other websites to reference and link to.

  • Reach out to bloggers, journalists, and influencers in your niche and share your content. Highlight the value and relevance of your content for their audience, encouraging them to include contextual backlinks in their articles or posts.

  • Participate in content collaboration opportunities such as expert roundups, interviews, and collaborative projects. These collaborations often result in contextual backlinks from participating contributors.

  • Monitor mentions of your brand, products, or services online using tools like Google Alerts or Mention. Reach out to websites or authors mentioning your brand without linking and request contextual backlinks where appropriate.

By being consistent and acquiring various types of backlinks you can build a diverse and organic profile that strengthens your website's authority, improves search engine rankings, and drives organic traffic over time.  


It is a long-term strategy that requires dedication, creativity, and persistence. As search engines continue to evolve and prioritize user experience and relevance, the value of organic backlinks will only increase. By staying committed to ethical and organic practices, you can future-proof your website's SEO strategy and achieve sustainable growth in the digital world.

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June Kim
Marketing Associate

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